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South Luzon Dares to Switch as LIFT® Expands to Batangas

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Coca-Cola Philippines expands the presence and availability of LIFT, its newest brand under its portfolio nationwide as the brand rolls out in South Luzon, making its debut in Batangas in a new PET bottle format.

This expansion signals the brand’s push to reach more go-getters and everyday challengers juggling different roles throughout the day. Tailored for those shifting from school mode to hustle mode to squad mode, LIFT is now available in an on-the-go recyclable plastic PET bottle—easy to grab, convenient to bring anywhere, and always ready when needed.

LIFT Citrus Blast is crafted for students, young professionals, creators, and multi taskers who thrive on versatility and adaptability. Its bright, citrusy profile blends lemon and lime flavors, delivering a crisp, thirst-quenching refreshment with every sip. The fizzy finish of LIFT offers a satisfying, modern take on citrusy beverages, making it the perfect companion for people on the go – those navigating deadlines while doing side projects and still keeping up with their weekend plans. 

The South Luzon rollout built momentum ahead of the main reveal. On February 6 to 7, a Crate Drop activation in Plaza Mabini and Batangas Public Market, along with Lima Park, drew crowds and sparked conversations on the ground. Sampling through vending machines in high-traffic areas introduced more consumers to LIFT Citrus Blast. The activities led to the official launch event on February 8 at Lima Park, where the invigorating drink was unveiled to the Batangas community.

As LIFT broaden its footprint in the region, the message is clear: for those who refuse to settle for the usual, it’s time to dare to switch. With Western Visayas and Southern Luzon now enjoying LIFT, more everyday hustlers can experience a new kind of refreshment.

Follow LIFT on its official Facebook and Instagram pages for updates and more ways to power every mode.

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